Dr. Tuan Q. Phan is an Associate Professor of Digital Business at the University of Hong Kong (HKU), Business School. His research uses large and population-size datasets and spans multiple disciplines including economics, marketing, consumer behavior, computer science, and statistics. His expertise covers various industries including FinTech, retail and e-commerce, logistics and transportation, social media, news and video media, technology and consumer products, and education. His research has been published in leading scientific and management journals including the Proceedings of the National Academy of Science (PNAS), Harvard Business School Publishing, Marketing Science, Journal of Marketing Research (JMR), Information Systems Research (ISR), and Electronic Commerce Research. Dr. Phan was previously the National University of Singapore (NUS) in the Department of Information Systems & Analytics (School of Computing), and the Department of Analytics and Operations (Business School), a Research Team Lead at the Institute of Application of Learning Science and Educational Technology, and affiliated with the Business Analytics Centre. He received his doctorate from Harvard Business School, and an undergraduate from MIT. He is also an expert witness, entrepreneur, and frequently consults industry leaders.
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