Dr. Willem Smit is an expert in strategic decision-making, particularly in the areas of digitalization, entrepreneurship and internationalization. He earned his doctorate (Management) from Erasmus University in Rotterdam, the Netherlands. Prior to joining Fulbright and the YSEALI Academy, he was at IMD in Lausanne (Switzerland); SMU and NUS in Singapore, MIT Sloan in Cambridge, MA (USA), and Asia School of Business in Kuala Lumpur (Malaysia), where he designed and delivered undergraduate, MBA and executive development programs in marketing strategy, international marketing, brand management, and data analytics. Willem has published his studies in the Harvard Business Review, the Journal of Management Studies, the Journal of Business Venturing, and the Financial Times, among others. His work has also received media attention in publications such as the Times, Bloomberg, and Newsweek. In collaboration with the Asian Development Bank, his recent study on start-up digitalization informed last year’s G20/T20 policy briefs. His research on digital entrepreneurship has been supported by research grants from the Asian Development Bank and the Republic of Korea Government. One of the outcomes is a Start-up Tech benchmark website that gives entrepreneurs the possibility to benchmark their digital technology adoption: www.digitalentrepreneurshipinasia.com.
Willem’s courses on digital marketing, Digital in Action, have been taught in four different schools: Asia School of Business (Malaysia), University of Basel (Switzerland), ESMT (Berlin), and Fulbright University (Vietnam). The Learning-by-Doing pedagogy of the course has students join teams with participating companies. More than 120 companies have thus far participated with the Digital In Action program: www.digitalinaction.org
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